US firm MOM Brands had extended its cereal portfolio to include a Spooners ready-to-eat line.
Spooners, available in five variants, is packaged in stand-up gusseted bags, which sit like a box and contain 75% less consumer packaging waste than comparably sized boxed cereals, MOM said.
Variants include: Mixed Berry Multigrain; Cinnamon Multigrain; and Frosted Multigrain.
Each bag contains biscuits with flavoured ‘morsels’ baked into the middle. Most varieties also contain triticale – a cross between rye and wheat, with higher levels of essential amino acids. All are free of artificial flavours and preservatives, with no hydrogenated oils or high fructose corn syrup.