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September 27, 2017

US olive oil firm Pompeian launches quality control centre

US olive oil company Pompeian has opened a quality control and research and development centre, in a move designed to ensure the full traceability of its underlying ingredient.

By Andy Coyne

US olive oil company Pompeian has opened a quality control and research and development centre, in a move designed to ensure the full traceability of its underlying ingredient.

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The Baltimore-based business, which makes olive oils, other cooking oils, wine vinegars and cooking sprays, says the centre is “dedicated to ensuring the quality, purity and full traceability of Pompeian products”.

Luisito Cercaci, vice president of quality and research & development at the firm, said: “At Pompeian, we are very proud to have developed a uniquely skilled team leading us to become the industry’s leader and innovator in quality.

“The completion of the quality control and research and development centre marks the company’s latest demonstration that quality is our number one priority.”

The centre is said to be equipped with a laboratory to perform quality and purity analysis on approximately 15,000 samples per year.

It also houses Pompeian’s traceability software system, which allows for oil batches to be traced to where each olive is grown and harvested.

Pompeian’s team of olive oil experts, food scientists, chemists, biologists, food engineers and quality assurance technicians will grow by 20% with the introduction of the 4,500 sq ft centre.

The company has been based in Baltimore since 1906. It has manufacturing facilities on both the east and west coasts of the US and an olive grove in California.

In November 2015 Pompeian announced it was merging with Spanish olive oil co-operative DCOOP Group to create a “global leader” in the olive oil sector.

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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