PBM Products, which supplies the Parent’s Choice infant formulas for Wal-Mart, is adding a Parent’s Choice Organic Infant Formula to the range.

Parent’s Choice Organic will only be sold in Wal-Mart stores and will be available in locations across the US. It contains lipids DHA and ARA, fatty acids which aid infant brain and eye development, PBM said.

“Over the past year, our customers have consistently told us they would be interested in an organic infant formula, if only they could afford it,” said PBM Products CEO, Paul B. Manning. “Parent’s Choice Organic is the result of our listening to these parents and doing what we as a company do best – providing parents with trusted nutritional products at an affordable price. And by working with our partners at Wal-Mart, we are able to provide this organic product choice to more parents than ever before.”