PepsiCo has today (16 November) announced the appointment of Timothy Cost to the newly created position of executive vice president, global corporate affairs.

Cost, who will report to PepsiCo chairman and CEO Indra Nooyi, will take up the role from 1 December.

He will be responsible for “strengthening and protecting PepsiCo’s corporate reputation” and aligning its communications, public policy, foundation, investor relations, global health and agricultural policy and regulatory agendas.

“As the role of corporations in society continues to evolve, it is critical that we be very thoughtful, strategic and consistent in how we reach out to our many different stakeholders,” said Nooyi. “Tim is a very talented leader whose depth and breadth of experience will help us take a holistic view of our external relations and forge strong, productive and mutually beneficial relationships, consistent with our global commitment to performance with purpose.”

Cost has nearly 30 years of experience in corporate affairs and investor relations. He joins PepsiCo from APCO Worldwide, a public affairs and strategic communications firm, where he was executive vice president.