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August 26, 2021

US plant-based cheese start-up Misha’s Kind Foods backed by investors

The investment in the Los Angeles company was led by Marcy Ventures Partners and Lisa Shamus & Partners.

Misha’s Kind Foods, a US business specialising in dairy-free cheese, has raised US$3m in seed funding.

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The investment in the Los Angeles-based company was led by Marcy Ventures Partners and Lisa Shamus & Partners. Former professional basketball player Chris Paul also took part.

Misha’s said it will use the funds for product development, retail expansion and to expand its team.

The company was co-founded by chef Ian Martin and Aaron Bullock and began operating in 2018. California certified and licensed Misha’s as a dairy company which allows it to legally use the word cheese on its plant-based products.

Misha’s cheeses, sold by retailers including Whole Foods Market, are blended with various locally sourced fresh herbs, vegetables and spices. They contain no vegetable oils, soy, fillers, starches, or nutritional yeasts and are lactose-free, gluten-free, paleo- and keto diet-friendly, kosher-pareve and vegan.

Its product range includes Sari (sundried tomatoes, roasted garlic, cilantro), Joi (jalapeño, oregano, thyme), Lox (dill, capers, roasted carrots) and French Connection (herbs de Provence, grains of paradise, black olives).

Bullock said: “I’m confident having these investors at the table will be vital to the future growth of the company as they bring valuable cultural instincts, branding knowledge, as well as operations and growth expertise.”

Jay Brown, co-founder of Marcy Venture Partners, said: “The mission of Misha’s directly aligns with our values. When we first discovered Misha’s we found some immediate synergies.

“We embrace companies that value sustainability, empowerment, inclusivity, accessibility, convenience, health and wellness and personal expression.”

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img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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