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June 5, 2020

US plant-based firm Impossible Foods launches D2C operation

Impossible Foods, the California-based business which makes plant-based meat alternatives, has set up an operation in a new distribution channel.

By Leonie Barrie

Impossible Foods, the California-headquartered business which makes plant-based meat alternatives, has launched a direct-to-consumer (D2C) operation.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

The company, which manufactures the Impossible Burger, has developed a new e-commerce site and is selling its product on a two-day home delivery basis in compostable, recyclable packaging.

Impossible Foods, which has just won a trademark battle with food giant Nestle in Europe that has forced the Swiss firm to change the name of its Incredible Burger, is offering family-size quantities of the Impossible Burger via its website.

The Impossible Burger, which made its grocery store debut in September, contains no animal hormones or antibiotics and is kosher, halal, and gluten-free certified. 

Impossible Foods, founded in 2011 by Patrick Brown, distributes its burger to more than 3,000 grocery stores and distributors nationwide, including Albertsons, Kroger, Safeway and Wegmans. The company said it plans to expand its retail footprint more than 50-fold this year.

The company’s investors include Microsoft founder Bill Gates, Horizons Ventures, UBS and Singapore’s Temasek.

Read just-food’s analysis: How will Covid-19 shape direct-to-consumer platforms?

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img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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