Impossible Foods, the California-headquartered business which makes plant-based meat alternatives, has launched a direct-to-consumer (D2C) operation.

The company, which manufactures the Impossible Burger, has developed a new e-commerce site and is selling its product on a two-day home delivery basis in compostable, recyclable packaging.

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Impossible Foods, which has just won a trademark battle with food giant Nestle in Europe that has forced the Swiss firm to change the name of its Incredible Burger, is offering family-size quantities of the Impossible Burger via its website.

The Impossible Burger, which made its grocery store debut in September, contains no animal hormones or antibiotics and is kosher, halal, and gluten-free certified. 

Impossible Foods, founded in 2011 by Patrick Brown, distributes its burger to more than 3,000 grocery stores and distributors nationwide, including Albertsons, Kroger, Safeway and Wegmans. The company said it plans to expand its retail footprint more than 50-fold this year.

The company’s investors include Microsoft founder Bill Gates, Horizons Ventures, UBS and Singapore’s Temasek.

Read just-food’s analysis: How will Covid-19 shape direct-to-consumer platforms?