US pomegranate growers join forces as POM Wonderful buys Ruby Fresh

Andy Coyne

POM Wonderful, the largest grower and producer of fresh pomegranates, pomegranate arils and pomegranate juice in the US, has acquired Ruby Fresh, a processor and distributor of fresh pomegranates and arils, for an undisclosed sum.

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Los Angeles-based POM Wonderful suggested the acquisition, combined with existing operations, “further enhances POM Wonderful’s position as North America’s leading pomegranate producer and distributor”.

Ruby Fresh, based in Firebaugh, California, uses both domestic and international grower partners.

It will remain intact post-deal with its employees and physical operations will be integrated into POM Wonderful.

POM Wonderful said it will be able to further improve its service to customers, providing greater supply during the North American season, increased access to arils beyond the traditional October to January season, as well as offering a wider variety of package sizes.

Company president Elizabeth Stephenson said: “The addition of Ruby Fresh to the POM Wonderful family significantly enhances our ability to provide customers with pomegranates and arils both during the North American season and outside of it.

“This season’s crop is shaping-up beautifully, and we’re thrilled to be able to offer both delicious and healthy brands to even more consumers through this acquisition.”

David Anthony, head of sales at Ruby Fresh, added: “POM Wonderful is a well-respected leader within the pomegranate industry. We’re excited to be joining The Wonderful Company family and look forward to working together to grow the market for fresh pomegranates and arils.”