View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
September 13, 2017

US pomegranate growers join forces as POM Wonderful buys Ruby Fresh 

POM Wonderful, the largest grower and producer of fresh pomegranates, pomegranate arils and pomegranate juice in the US, has acquired Ruby Fresh, a processor and distributor of fresh pomegranates and arils, for an undisclosed sum.

By Andy Coyne

POM Wonderful, the largest grower and producer of fresh pomegranates, pomegranate arils and pomegranate juice in the US, has acquired Ruby Fresh, a processor and distributor of fresh pomegranates and arils, for an undisclosed sum.

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

Los Angeles-based POM Wonderful suggested the acquisition, combined with existing operations, “further enhances POM Wonderful’s position as North America’s leading pomegranate producer and distributor”. 

Ruby Fresh, based in Firebaugh, California, uses both domestic and international grower partners.

It will remain intact post-deal with its employees and physical operations will be integrated into POM Wonderful.

POM Wonderful said it will be able to further improve its service to customers, providing greater supply during the North American season, increased access to arils beyond the traditional October to January season, as well as offering a wider variety of package sizes.

Company president Elizabeth Stephenson said: “The addition of Ruby Fresh to the POM Wonderful family significantly enhances our ability to provide customers with pomegranates and arils both during the North American season and outside of it.

“This season’s crop is shaping-up beautifully, and we’re thrilled to be able to offer both delicious and healthy brands to even more consumers through this acquisition.”

David Anthony, head of sales at Ruby Fresh, added: “POM Wonderful is a well-respected leader within the pomegranate industry. We’re excited to be joining The Wonderful Company family and look forward to working together to grow the market for fresh pomegranates and arils.”

Related Companies

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food