Sports nutrition company PowerBar, owned by Nestle SA, has launched two new snack bar lines it says better meet dietary guidelines.
Go deeper with GlobalData
The bars, called PowerBar Nut Naturals and reformulated PowerBar Harvest Wholegrain, contain whole grains, nuts, fibre and foods low in saturated fat – meeting FDA health claim standards for low saturated fat and cholesterol levels.
PowerBar marketing manager Stephanie Brendel said: “The dietary guidelines encourage a shift to more nutrient-dense foods and an overall diet that is low in saturated fat. When partnered with a well-balanced diet, daily nutrition bars like new Nut Naturals and Harvest Whole Grain can help make snack time count.”
The PowerBar Nut Naturals line has three flavours – trail mix, fruit & nuts and mixed nuts – formulated with real almonds and peanuts. It is said to provide 60% of daily recommended vitamin C and 70% of daily-recommended vitamin E, with a suggested retail price of US$1.29-US$1.49 per bar.
The new PowerBar Harvest Whole Grain provides increased levels of protein, fibre, vitamins and minerals and whole grain, aligning with the US Dietary Guidelines’ recommendation of three daily servings of whole grains. It will be available in seven flavours including three “dipped” flavours, bottom-dunked in a rich chocolaty or creamy yogurt coating. The suggested retail price for Harvest Whole Grain bars is again US$1.29-US$1.49.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
