Hershey is to launch a Reese’s-branded spread in the US, its latest move in the category, as part of a wave of product development.
The Reese’s Spreads will hit the market in December and will follow the launch of a Hershey’s-branded line earlier this year.
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“The perfect combination of the taste of chocolate and peanut butter is now spreadable,” Hershey said as it revealed the launch of a product that will be sold in a 13oz jar, with an SRP of US$3.89.
Reese’s Spreads is among a clutch of products Hershey is showcasing this week at the Sweet & Snacks Expo in Chicago.
Hershey is adding to its Hershey’s Spreads line with Snacksters Graham Dippers. The product is an “on-the-go package” combining the Hershey’s Spreads chocolate with Graham dippers snacks.
The US confectionery giant is also exhibiting products it has already announced it would launch, including mint and gum chew Ice Breakers Cool Blasts. The “first-of-its kind” product will appear on shelves in September.
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By GlobalDataAmong the other new products on show are Brookside Crunchy Clusters and bite-sized York Minis.
“Consumers are at the centre of all that we do at Hershey, and their preferences, needs and tastes drive our product innovation,” Michael Wege, Hershey’s chief growth and marketing officer, said.
Last month, Hershey said its first-quarter results had missed its expectations amid “pressure” on sales.
The Reese’s and Hershey’s Kisses manufacturer booked a 2.4% rise in net sales to US$1.87bn.
The result came in below Hershey’s forecasts, with the company feeling the impact of shoppers in the US making fewer trips to “instant consumable channels” and “irregular purchasing patterns” at mass stores.
