The market for food and drink specifically targeted at kids between three and 11-years-old is expected to jump from US$15.1bn in 2006 to $26.8bn by 2011, driven by a number of factors including increased awareness of health issues.


According to the latest research by Packaged Facts, an increased awareness of health and nutrition coupled with concerns about childhood obesity is driving growth in the sector. As demand for more healthy products continues to rise, manufacturers are meeting this need through product innovation and health-aware advertising aimed at kids.


Packaged Facts highlighted the constant need to adapt and innovate in the children’s sector, suggesting that foods that were specifically aimed at children ten years ago no longer make the cut.


“Marketers have the unique challenge of balancing fun food formats, ‘wow’ packaging and continuously changing variety, with parent-friendly fare that’s high in nutrition, convenient and easy to prepare,” notes Don Montuori, the publisher of Packaged Facts. “Creating a connection and building a brand relationship is far more difficult with today’s multicultural, media and technology saturated kids than it was even a decade ago.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.