Slim-Fast has launched a line of ‘Easy to Digest’ weight-loss shakes to appeal to the 25% of the US population who suffer from lactose intolerance and the additional 3m who suffer from gluten sensitivity.
“Avoiding dairy products is a challenge for millions of Americans with symptoms of lactose maldigestion who are actively on a diet or trying to lose weight,” said James Wong, Unilever vice president of marketing for Slim-Fast. “The new Easy to Digest shake is the latest innovation from Slim-Fast that offers people with lactose intolerance, as well as individuals with gluten sensitivity, an effective, proven weight-loss approach that meets their unique dietary needs.”
Go deeper with GlobalData
The new Slim-Fast Easy to Digest shake contains higher levels of vitamins B6, B12 and D, nutrients important for people over 50 who are more likely to suffer from lactose and gluten sensitivity. Each Slim-Fast Easy to Digest shake provides 50% of the Recommended Daily Value (DV) for calcium, which is often lacking in the diets of people who avoid dairy.
