Ka-Pop Snacks and fellow US snack business Bubba’s Fine Foods are to merge, it has been announced.

A new business, Awakened Foods, will be formed as a result.

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Colorado-based Ka-Pop manufactures popped snacks using sorghum. Bubba’s, based in the same state, makes paleo- and keto-friendly snacks, granola, and private-label goods.

The financial details of the merger have not been disclosed.

Dustin Finkel, founder and former CEO of Ka-Pop, will be CEO of Awakened Foods. He said: “The combination of two companies at this early trajectory is extraordinary. Rarely is there such a perfect fit in culture, capabilities, products, and innovation. 

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"This merger allows us to simultaneously accelerate our top and bottom line, building on an already strong gross margin foundation and 2020 growth rates of over 200%."

Jeff Schmidgall, founder and former CEO of Bubba's, will be COO of the new company. He said: "Awakened Foods is ready to take on the meteoric growth of our branded businesses. Simultaneously, we will apply our decades of experience in manufacturing excellence to fast-track our private label and co-manufacturing division, Awakened Food Crafters." 

Awakened Foods will be headquartered in Loveland, Colorado. It will retain the Ka-Pop Snacks and Bubba's Fine Foods brand names.