Clif Bar & Co., the privately-owned snack-bar firm, is axing more than 100 posts with an eye on growing sales.

The company is cutting around 125 positions, while adding more roles to the business, CEO Sally Grimes announced.

In a LinkedIn post, Grimes, the former Tyson Foods executive appointed Clif Bar CEO last summer, said the company had “a bold growth strategy to double our business while driving even more meaningful change in the food system”.

She added: “This includes investing in skills and capabilities that will create new roles.”

After approaching Clif Bar for further comment, the company directed just-food to media reports. The San Francisco Business Times reported Clif Bar is looking to hire for 50 new roles in areas such as innovation and analytics.

In the LinkedIn post, Grimes said: “We are a tight-knit culture at Clif Bar which makes this a painful announcement, even though these are the right choices for the company to continue to thrive in the long run.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData