Snyder’s-Lance has completed the acquisition of baked snacks firm Baptista’s Bakery.
The US said the deal, first announced last month, “supports efforts to sharpen its focus on branded products in growth categories such as “better for you” and other emerging products driven by consumer preferences and insights”.
Go deeper with GlobalData
Baptista’s manufactures Snyder’s-Lance’s Snack Factory Pretzel Crisps brand. Snyder’s-Lance said buying the business would help its innovation plans.
As part of its strategy to focus on branded products, Snyder’s-Lance sold its private-label business in a US$430m deal.
BB&T Capital Markets analyst Brett Hundley suggested at the time the move could also boost Synder’s-Lance margins. “We believe that a sale of its private-label business, combined with an improved business mix and further M&A, will help to improve operating margins to above 10% while unlocking equity value.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
