US breakfast cereals giant Kellogg has added a new flavour – Strawberry Delight – to its Frosted Mini-Wheats product line. With the addition of Strawberry Delight, there are five varieties of Frosted Mini-Wheats, including Bite Size, Maple Brown Sugar, Vanilla Crème and original Frosted Mini-Wheats.

In its marketing for Frosted Mini-Wheats, Kellogg is emphasising the cereals health benefits. “Adding a bowl of Frosted Mini-Wheats to your diet is a simple way to help increase fibre intake, and new Strawberry Delight provides another convenient way to do that,” said Jill Saletts, director of communications.