Unilever United States has announced the introduction of a front-of-pack nutritional logo programme called Choices.


The new logo, which will start appearing on products this autumn, provides a way for consumers to identify food and drinks based on four major “nutrients of concern”, including trans fat, saturated fat, sodium and added sugars.


Over one third of Unilever’s foods portfolio in the US will qualify for the logo under brands such as Ragu, Slim-Fast, Lipton, Skippy, Promise, Hellmann’s and Bertolli.


Unilever US president Mike Polk said: “Our goal is to help consumers everywhere achieve nutritional balance within their energy needs to help them live vital and healthy lives. As a leading global foods manufacturer, Unilever wants to find ways to help make healthier choices easier for consumers – without compromising on taste, product quality or convenience. We achieve this by improving the nutritional quality of our products and by informing consumers of healthier food choices.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.