New research from Frost and Sullivan has revealed that the US food fibre industry earned revenue of US$193.2m throughout 2004 and it is anticipated that this will rise to $495.2m by 2011.

“The most important challenge facing the food fibre industry is their ability to educate food product manufacturers about the functional benefits as well as health benefits accompanied with fibre supplementation,” says Frost & Sullivan Research Analyst Jennifer Steinke.

The appeal of food fibre as an additive relates to increased consumer interest in fibre due to the well publicised health benefits of a high fibre diet. Food fibre suppliers have to educate the food merchandise manufacturers about the potential appeal food fibre could bring to their products, the new research suggests.