Vita Foods and Cadbury Schweppes Americas Beverages yesterday (7 May) announced the launch of a line of branded savoury soda-flavoured sauces and marinades.
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Vita Foods has begun manufacturing Dr Pepper, 7UP and A&W Root Beer branded barbeque sauces and meat marinades under licence.
“Soda-flavoured barbeque sauces have become a great American tradition in culinary creativity. We’ve talked to consumers at length regarding the kinds of foods and flavours they enjoy, and as a result, created this line of barbeque sauce and marinade products infused with some of America’s favourite soda brands, Dr Pepper, 7UP and A&W Root Beer,” said Megan May, associate licensing manager, Cadbury Schweppes Americas Beverages.
The full line of Dr Pepper, 7UP and A&W Root Beer sauces will be available in grocery, gourmet and convenience stores, as well as in casual dining restaurant chains this summer.
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By GlobalData
