Nestlé’s Willy Wonka brand has unveiled its latest product development combining candy and video games, the WonkaZoid.


The WonkaZoid is a hand-held refillable candy dispenser with a one-of-a-kind video game featuring “Wonka-rific” characters.


The introductory series includes four varieties: Grape Strawberry Nerds come with a Hockey game featuring the Oompa Loompas; new Sour Nerds come with a Freeze Tag game; SweeTarts come with the SweeTarts Oompa Candy Flip game; and SweeTarts Shockers come with the SweeTarts Shockers Shockball Showdown game.


“Only the most original, innovative products come from the wacky world of Wonka,” said Tricia Bowles, manager of public relations, Nestlé Confections & Snacks. “Marrying popular Wonka candy brands with video gaming represents the next level of imagination. It’s the kind of ‘gotta-have-it’ fun that could only come from Wonka.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.