Nestlé’s Willy Wonka brand has unveiled its latest product development combining candy and video games, the WonkaZoid.
The WonkaZoid is a hand-held refillable candy dispenser with a one-of-a-kind video game featuring “Wonka-rific” characters.
The introductory series includes four varieties: Grape Strawberry Nerds come with a Hockey game featuring the Oompa Loompas; new Sour Nerds come with a Freeze Tag game; SweeTarts come with the SweeTarts Oompa Candy Flip game; and SweeTarts Shockers come with the SweeTarts Shockers Shockball Showdown game.
“Only the most original, innovative products come from the wacky world of Wonka,” said Tricia Bowles, manager of public relations, Nestlé Confections & Snacks. “Marrying popular Wonka candy brands with video gaming represents the next level of imagination. It’s the kind of ‘gotta-have-it’ fun that could only come from Wonka.”
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By GlobalData