Ashley Food Company has launched a line of hot sauces branded with the image of rock group Aerosmith’s lead guitarist Joe Perry.
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Ashley president David Ashley said that the “Joe Perry’s Rock Your World Boneyard Brew Hot Sauce”, which contains Habanero peppers, lime, onions and garlic, Chipotle peppers, red bell peppers and red wine vinegar, “is perfect for dipping, chicken and pork dishes, marinades, Mexican food, fish and shrimp recipes”.
Perry (The Axeman), a hot sauce aficionado, was involved with every step of the sauce’s development; from taste to the packaging concept. Perry said: “if you’ re gonna play, play it loud. If you’re gonna cook, cook with fire!!!!”
The first batch of Boneyard Brew is only medium on the heat scale, but the company is preparing to launch a hotter version.
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By GlobalData
