Allrecipes.com®, the leading online meal planning resource, has opened the largest online kitchen store available on the Web today.

This launch is the result of strategic alliances entered into by Allrecipes.com with Kitchen Etc., the world’s largest online kitchenware retail site, and Electricfood.com, a leading online specialty food site. This is significant for home cooks worldwide as they now have access, via Allrecipes.com, to the widest variety of kitchenware and specialty food items from a single source for all of their meal planning needs.

The new store launched today, November 6, in conjunction with Allrecipes.com’s new logo and site design update. The store, available at www.allrecipes.com, offers a powerful combination of more than 30,000 kitchenware utensils, appliances and cooking aides, plus more than 1,000 specialty food items. As part of the alliance, specific kitchenware and specialty food items will be profiled on Allrecipes.com that correlate with holidays and featured menus, events or cooking themes. Specialty food items and kitchenware that can help users select the right tool or ingredient for preparing dishes will also be linked to recipes throughout the site. The new store also offers value-added features, such as international shipping capabilities; 24-hour, toll-free customer service; and a brick-and-mortar presence via Kitchen Etc.’s retail stores and Electricfood.com’s parent company, Hy-Vee.

“These alliances represent another giant leap forward in Allrecipes’ mission to provide value and convenience to our loyal community of home cooks,” said Bill Moore, CEO of Allrecipes.com. “We searched the world for the best partners that share our philosophy of building relationships with consumers while providing superior customer service and low pricing. We believe these new services will solidify our leadership position in the food industry.”

Moore added that the opening of the new store is significant for Allrecipes.com as it rounds out the comprehensive meal planning resources available on the site. In addition to the store, Allrecipes.com offers nutritional information, recipe scaling, personalized recipe boxes, thousands of hints and tips, a cook’s encyclopedia and automated shopping lists. All of these services are also available via all three major wireless carriers, Sprint PCS, Verizon and AT&T, on Internet-ready cellular telephones.

“We are extremely excited to be working with Allrecipes.com. We are constantly looking at ways to expand our reach and enhance our kitchenware offerings to consumers worldwide,” said Robert Camp, CEO of Kitchen Etc. He offered his endorsement noting, “Our alliance with Allrecipes.com gives us access to a growing and loyal community base that loves to cook. This combination, along with Allrecipes.com’s commitment to quality and customer service, creates a win-win situation for all parties involved, most importantly the customer.”

The Allrecipes.com community provides Kitchen Etc. and Electricfood.com access to a strong and loyal consumer base. According to PC Data Online, the recipe Web site receives more than one million unique visitors per month.

“Electricfood.com and Allrecipes.com are a perfect fit because of the massive service, inventory and distribution infrastructures Hy-Vee, our parent company, provides,” said Electricfood.com President and CEO Michael Hurwitz. “By adding our outstanding food products to Allrecipes.com, we help round out what is now the most extensive cooking site on the web. Electricfood’s huge selection will help cooks create the exceptional recipes found on www.allrecipes.com and now all culinary needs can be met at one extraordinary Internet location.”

The marketing agreements between Allrecipes.com and each of the two companies are designed to maximize convenience and savings for all three partners. Under the terms of the two-year partnership agreements, Allrecipes.com shares in the lifetime value of every customer.

About Kitchen Etc.

Kitchen Etc., America’s cooking and dining superstore, offers the largest kitchen stores in the United States and the largest e-kitchen in the world. Kitchen Etc. has the broadest and deepest product selection in the nation and is a dominant specialty retailer of nationally-branded tabletop and kitchen housewares, including products from Calphalon, Cuisinart, Henckels, KitchenAid, Lenox, Oneida and Pfaltzgraff, among others. Kitchen Etc. was established in 1983 in Exeter, New Hampshire, and currently has 14 stores on the East Coast, including locations in New Hampshire, Massachusetts, Connecticut, Rhode Island and most recently, Washington, D.C. Kitchen Etc. is aggressively pursuing new markets, including national expansion of retail stores and exploding into the online shopping arena.

About Electricfood.com

Electricfood.com, is the first and only online specialty food site to combine the brick-and-mortar infrastructure of a major supermarket chain with the choice, content and convenience found only online, bridging the gap ‘Between Everyday and Gourmet.’ Customers enjoy excellent merchandise and service, plus exclusive articles, scalable recipes and cooking tips. Headquartered in Los Angeles, CA, electricfood is a subsidiary of Hy-Vee, one of the largest employee-owned retail corporations in the country.

About Allrecipes.com

Allrecipes.com® (www.allrecipes.com) is the leading community-based Web site offering unique food ideas and resources, including recipes, menu ideas, meal preparation tips, nutrition shopping list and recipe scaling tools, culinary ware and news. Founded in 1997, Allrecipes.com makes cooking, learning and shopping easy and fun for the novice to the experienced cook. Allrecipes.com offers tens of thousands of user-submitted and third-party recipes; a free, bi-weekly e-mail newsletter, RecipeNotes; and a super store featuring kitchenware and specialty food items hand-selected with the recipes in mind. Based in Seattle, Wash., Allrecipes.com has been featured in countless high profile television and print features, and has received numerous accolades and awards.

Allrecipes and Allrecipes.com are registered trademarks of Allrecipes.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners.