View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
May 22, 2002

USA: Arby’s grows Market Fresh Sandwiches line to boost sales

Fort Lauderdale, Florida-based restaurant chain Arby's, a subsidiary of the Triarc Restaurant Group, has lauded the success of its Market Fresh sandwiches and announced a new addition to the line. Following a May 2001 launch, the fastfood firm found that the deli-style sandwiches were soon generating 9-15% of its menu sales. It seems that by making a simple, comfort food like a sandwich available in drive-thrus, Arby's has both widened its menu choice and secured access to healthier fastfood consumers.

Fort Lauderdale, Florida-based restaurant chain Arby’s, a subsidiary of the Triarc Restaurant Group, has lauded the success of its Market Fresh sandwiches and announced a new addition to the line.

Following a May 2001 launch, the fastfood firm found that the deli-style sandwiches were soon generating 9-15% of its menu sales. It seems that by making a simple, comfort food like a sandwich available in drive-thrus, Arby’s has both widened its menu choice and secured access to healthier fastfood consumers.

Former QSR Magazine editor Lea Davis explained: “Market Fresh has differentiated Arby’s from other top-tier quick service companies.”

After a trial in March, a new sandwich, Roast Turkey, Ranch and Bacon, proved popular, and Arby’s has now introduced it to the range nationwide on a more permanent basis.

Arby’s now insists that recently, several months of increased same store sales have been fuelled by the new sandwich line, and accordingly it plans to continue developing the Market Fresh offering.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food