Peachtree Network Inc. (CDNX: PCH) yesterday announced it has been selected to develop and execute the online grocery pilot for Associated Grocers of Florida. The online grocery program will be launched by Gardner’s Markets in Miami and include online grocery shopping and a comprehensive audience development solution. There are 400 stores in the Associated Grocers’ program.

Maurice Adams, committee chairman of Associated Grocers’ online grocery project and President of Gardner’s Markets says the Peachtree Network was selected because of the company’s proven track record and comprehensive suite of services. “Peachtree has the solution that serves our online grocery needs. From a proven record in delivering new shoppers to online marketing that drives in-store traffic, Peachtree has done it successfully.”

Associate Grocers President, Calvin Miller explains the Internet program is a strategic part of Associated Grocers’ business. “We’re excited about the profit potential the Internet brings to our retailers. We anticipate great success with the Gardner’s pilot in Miami and envision a broad roll-out of online grocery solutions through the Associated Grocers stores.”

The agreement fuels Peachtree Network’s expansion in the South East United States. Gregory Kalinin, CEO of Peachtree Network explains, “We are delighted to be working on this project with Gardner’s Markets and Associated Grocers. It is our intention to lead the industry with online solutions that contribute to grocery retailers’ bottom line.”

Gardner’s online grocery initiatives, including its online grocery- shopping launch, are scheduled to debut early 2001.


Peachtree Network is the leading provider of online grocery shopping services for retail grocers. Working with grocers in the United States and Canada, Peachtree Network provides grocers with innovative online tools for shopping and driving in-store traffic. Peachtree Network also provides food lovers with the most comprehensive online food shopping portal, including grocery shopping, gourmet and specialty items, recipes, nutritional information, as well as “Ask the Dietitian” and “Ask the Chef” forums.

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