Ben Cohen, one of the two founders of ice-cream company Ben & Jerry’s, is undertaking a road tour aimed at undermining President Bush’s credibility with voters.
Go deeper with GlobalData
Cohen told AP that the 12-foot effigy of George Bush, which has fake flamed shooting out of the trousers, is an acceptable way to refer to what he calls the president’s lies. The flames refer to the phrase ‘pants on fire’, meaning ‘liar’.
Cohen said that “In a polite society, you don’t go up to a person and look at them in the face and say, ‘You’re a liar’. We think it’s a lot more dignified and there’s a lot more decorum to say, ‘Excuse me sir, your pants are getting a little warm, don’t you think?’”.
AP reported White House spokesman Ken Lisaius as saying that most people in America support Bush’s policies, and that the president supports free speech.
The PantsOnFire campaign will continue its nationwide tour until the elections on 2 November.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataBen & Jerry’s is now a subsidary of Anglo-Dutch consumer goods giant Unilever.
