US frozen vegetable company Birds Eye Foods has announced that Neil Harrison will join the company as chairman, president and chief executive officer.

He succeeds Dennis Mullen, who is stepping down from active management but is making himself available as a consultant to the company.

Harrison has over 27 years domestic and international food industry marketing, sales and finance experience. He has held increasingly senior positions with Unilever,
General Foods, PepsiCo and Heinz. In 2002 he became executive vice president responsible for the US$3.5bn North America region of Heinz.

Birds Eye Foods, majority owned by private equity firm Vestar Capital Partners, has sales of approximately $900m annually, processing fruits and vegetables in 13 facilities across the country.

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