Bravo! Foods International Corp. has signed an agreement with Jasper Products to produce and distribute Extended Shelf Life (ESL) Looney Tunes™ brand flavoured milk to 696 Publix Super Markets in the South and Southeast.
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Looney Tunes™ brand milk is offered in five flavours: Vanilla, featuring Bugs Bunny; Strawberry, featuring Bugs Bunny and Lola Bunny; Banana, featuring Tweety; Chocolate, featuring the Tasmanian Devil; and Orange Creme, featuring Wile E. Coyote and the Roadrunner. Each container displays a colourful graphic of the character and the ESL production technique allows the milk to stay fresher longer.
Ken Haubein, president/CEO of Jasper Products said: “We are very pleased to be joining with Bravo! Foods to further launch this exciting new line of ESL flavoured milk. Partnering with a brand known for quality, like Looney Tunes™ brand milk, further reflects our business strategy and our commitment to quality, nutritious milk products.”
Roy Warren, CEO of Bravo! Foods, added: “This is another major step in the market penetration for Looney Tunes™ brand milk. To have our entire product line in all 696 Publix Super Markets continues to demonstrate the growing market acceptance of our beverages.”
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