US fast-food corporation Burger King is considering proposals to introduce a new ‘value menu’ in order in the US to vie for position in this highly competitive sector, according to press reports.
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The new range will feature various BK staples such as the Whopper Jr, hamburger, and four-piece serving of Chicken Tenders alongside other optional items that individual franchises could chose to include in the value menu.
According to a report by Dow Jones Newswire, a Burger King spokeswoman wouldn’t deny the rollout plans, but declined to elaborate.
However, she told Dow Jones Newswire: “We’re confident that our direction in this area reflects a highly collaborative approach with our franchisees that will maximise profit and traffic.”
Franchises across the US will vote by Wednesday whether or not to endorse the strategy.
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By GlobalData
