Coca-Cola is expected to hire Steven Heyer, a high-profile executive from AOL Time Warner Inc’s Turner Broadcasting System to run one of its four business units.

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The report in today’s online version of the Wall Street suggests Heyer will head the newly created new-business-ventures division. He is expected to oversee Coke’s efforts to develop snacks, juices, coffees and teas through separate joint ventures with Procter & Gamble and Nestlé.


Heyer was due to depart from his tenure as Turner president and chief operating officer on Tuesday. Coke has so far declined to comment on the report.

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