ConAgra Foods is about to release Ultragrain, a flour with 350% more dietary fibre than refined, non-enriched wheat flour, and 11 times more vitamin E.
Go deeper with GlobalData
Made from special white wheat, and five years in development, the flour is made in a patent-pending milling process that uses the whole grain but makes the particle sizes uniform.
The non-GM wheat is milder and sweeter than most varieties, providing products with the taste, texture and consistency of refined flour but featuring the nutrition of whole grains – a boon for bread makers facing continued consumer preference for refined flour products, while demanding the benefits of whole grain.
The flour could start appearing in products within three months.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
