DigiScents, Inc., the pioneer of digital scent technology, and eCandy.com Inc., the leading online candy destination offering confectionery products, have announced a partnership to scent-enable eCandy’s website. eCandy recently announced a marketing and distribution deal with Nestle USA.
“Imagine sending a scented Mother’s Day card or virtual box of chocolates,” stated DigiScents’ CEO, Joel Bellenson. “Digital scent will radically transform the online shopping experience. Digital scent will make it easy and fun to try flavors and combinations you’ve never smelled before, like candies from other countries and cultures.”
“Adding scent to the eCandy site will create the nostalgia and fun of a real candy store,” stated Rani Aliahmad, eCandy’s co-founder. “Digital scent technology is a unique way to showcase our products to our customers and adds an entirely new dimension to their shopping experience.”
About DigiScents, Inc.
DigiScents is partnering with leading web sites and interactive media companies to scent enable the Internet. With DigiScents iSmell(TM) Digital Scent Technology, consumers will be able to enjoy more lifelike and memorable experiences with scented Web sites, e-mail, movies, music, e-commerce, interactive games, and online advertising.
In October 1999, DigiScents first announced its complete solution for digitizing and broadcasting scents over the Internet. Through its partnership with RealNetworks (Nasdaq:RNWK), DigiScents ScentStream(TM) software will be auto-downloaded to almost 100 million RealPlayer users. Through its partnership with Hong Kong-listed Pacific Century CyberWorks (PCCW; HKSE:1186), DigiScents technology will be available across all of the Asia-Pacific via NOW, PCCW’s enormous Internet, e-commerce, and interactive television network.
DigiScents is a privately held corporation located in Oakland. The company was founded in February 1999 by Dexster Smith and Joel Bellenson. Bellenson and Smith also founded doubleTwist (www.doubletwist.com), formerly Pangea Systems Inc., a world leading biotechnology company.
About eCandy.com, Inc.
eCandy’s mission is to be the first full-service Internet destination for the confectionery community providing consumers, manufacturers, distributors and retailers with a broad selection of competitively priced products, industry content and business services. Through the power of e-commerce, eCandy provides its customers with a superior branded shopping experience, offering everything from Jelly Belly beans and Pop Rocks to premium truffles and hard-to-find European chocolates.
eCandy recently implemented a strategic marketing and distribution partnership with Nestle USA for the company’s chocolate and confectionery division, which includes the Nestle, Willy Wonka and Perugina brands, among others. The company is still continuing to pursue several marketing, distribution and partnership alliances with nationally recognized chocolate and candy manufacturers, as well as with leading Internet destinations.
Founded by Rani Aliahmad, John Hadl and David Kim, eCandy is based in Los Angeles and is a privately held company whose partners include T.I. Capital and iXL Ventures.