Coffee and baked goods fastfood chain Dunkin’ Donuts is to open its first outlet in the most populous state in the US on 16 August.
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The new shop in Sacramento, California will be part of a triple-branded location. As a wholly-owned subsidiary of Allied Domecq PLC, it will feature with quick service restaurant (QSR) sister brands, Baskin-Robbins and Togo’s.
“Over 95% of our US locations are located east of the Mississippi. We were founded in Massachusetts and have enjoyed great success on the east coast,” said Ken Kimmel, VP, Dunkin’ Donuts Concepts. “We are excited to truly achieve a nationwide presence by bringing the Dunkin’ Donuts brand to California residents.”
Dunkin’ Donuts in California
In the late 1990s, Dunkin’ Donuts exited the California market and closed down around 15 stores, saying that as it operated so few stores in the state, the brand was unable to develop and prosper. Dunkin’ Donuts will re-enter the market with a strategic development plan that reflects a renewed commitment to California.
The firm’s development plan includes entering regions where it will be able to grow and expand.
The company identified Sacramento as a fast growing community that could support its expansion plans. It is also the strongest market nationwide for both Baskin-Robbins and Togo’s. Opening alongside its sister brands will enable Dunkin’ Donuts to leverage their successes. In turn, Dunkin’ Donuts will further strengthen Baskin-Robbins and Togo’s by offering a morning daypart option.
Further expansion
The firm added that California is a primary focus for Dunkin’ Donuts’ US expansion, but Kimmel concluded: “We believe the opportunities for expansion nationwide are limitless.”
A restaurant industry leader in sales of coffee and baked goods, Dunkin’ Donuts sells 6.3 million donuts and over 2 million cups of coffee every day.
