The US Food and Drug Administration has approved the use of a Procter & Gamble fat substitute, olestra, in pre-packed microwave popcorn.
The food and consumer goods company has used olestra in ready-to-eat packaged snacks before, such as P&G’s Fat Free Pringles, but not in products that require heating before they are consumed, reported the Associated Press.
Olestra, which is made of sugar and soybeans, has a similar taste to fat but it is not digested by the body.
Olean, P&G’s brand name for olestra, is also used in Frito-Lay’s Wow chips and certain products made by Utz Quality Foods, AP said. Although P&G sold off its Olean plant, it still retains ownership of the brand.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData