Rick Peyser, Director of Public Relations for Green Mountain Coffee, Inc. (NASDAQ: GMCR), has been elected to serve a two-year term on the Board of Directors of the Specialty Coffee Association of America (SCAA), the world’s largest coffee trade organization. The elections preceded the annual SCAA national conference, recently held in Miami.

Peyser is known within the specialty coffee industry for his deep and long-standing commitment to issues of sustainability, as well as for his knowledge about high-quality coffees and the coffee industry. As a member of the organization’s Environment Committee, he helped organize the SCAA’s 1998 and 2000 Sustainable Coffee Conferences in Denver and San Francisco, respectively, and is active on the SCAA’s Fair Trade Task Force. At the recent SCAA national conference, Peyser gave two presentations that shared Green Mountain Coffee’s experience as one of the first coffee roasters to embrace Fair Trade coffees.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Peyser also is the newly elected President of Coffee Kids, a non-profit organization that works to improve the quality of life in coffee growing communities through programs based in self-sufficiency. Additionally, he is a member of the Board of Trustees of the Vermont/Honduran Chapter of Partners of the Americas where he has participated in the Farmer-to-Farmer coffee project in Honduras. He also is on the Board of Directors of Audubon Vermont.

Peyser joined Green Mountain Coffee as Mail Order Marketing Director in 1987, and has been Director of Public Relations since 1994. Since then, he has become fluent in Spanish in order to better understand and work more effectively with coffee cooperatives and their members. Peyser regularly travels to coffee producing countries to visit coffee producers and Coffee Kids’ community projects. Taking advantage of Green Mountain Coffee’s CAFE(SM) (Community Action for Employees) Program, and on his own time, he also has done volunteer work in Oaxaca and Chiapas, Mexico.

In addition to his public relations responsibilities at Green Mountain Coffee, Peyser serves on several of the Company’s cross functional teams including the Environmental Committee; the Social Responsibility Steering Committee; and the Coffee Team, which addresses coffee issues from tree to cup.

Bob Stiller, President and CEO of Green Mountain Coffee, said , “We are very proud that one of our employees has been honored with a position on the SCAA Board. In keeping with our company’s values and management practices, Rick has followed his passion for coffee and sustainability, making an increasing personal and professional contribution to helping coffee farmers and the environment. With his expertise on specialty coffee and his passion for issues of sustainability and helping growers, Rick embodies the best of Green Mountain Coffee and the specialty coffee industry.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Of his election to the SCAA Board, Peyser said, “I am honored to have been elected to serve the membership of the Specialty Coffee Association of America in this capacity. We have so much opportunity to not only grow, but also to face issues relating to sustainability and make a meaningful difference in the world. I look forward to working with other members of the Board of Directors to help the SCAA meet its objectives over the coming years.”

The Specialty Coffee Association of America (SCAA) is a non-profit trade organization comprised of Retailers, Roasters, Roaster/Retailers, Producers, Exporters, Importers, Green Coffee Brokers, Manufacturers of Coffee Processing-Roasting-Brewing Equipment and other Allied Products. The Mission of the SCAA is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability.

Green Mountain Coffee, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes as one of the “200 Best Small Companies in America.” The Company roasts high-quality arabica coffees and offers over 60 varieties including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffee that it sells under the Green Mountain Coffee Roasters® brand. The majority of Green Mountain Coffee’s revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce Web site (http://www.GreenMountainCoffee.com) with secure on-line ordering for customers from its Waterbury, Vermont, headquarters. The Company seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner.