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US frozen French fry maker J.R. Simplot has announced the launch of its foodservice Infinity Fry, which contains zero grams of trans fat.

Simplot said it had developed Infinity Fries specifically to address health concerns associated with trans fat, also known as hydrogenated fat. Infinity Fries are made with 100% non-hydrogenated vegetable oil. They also have lower saturated fat than traditional fries.

“With heightened consumer interest in health, we found it imperative to provide a fry that consumers can enjoy and feel good about eating. After all, French fries still rank as America’s favourite vegetable,” said James Munyon, president of Simplot Food Group.