US frozen French fry maker J.R. Simplot has announced the launch of its foodservice Infinity Fry, which contains zero grams of trans fat.
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Simplot said it had developed Infinity Fries specifically to address health concerns associated with trans fat, also known as hydrogenated fat. Infinity Fries are made with 100% non-hydrogenated vegetable oil. They also have lower saturated fat than traditional fries.
“With heightened consumer interest in health, we found it imperative to provide a fry that consumers can enjoy and feel good about eating. After all, French fries still rank as America’s favourite vegetable,” said James Munyon, president of Simplot Food Group.
