View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
May 3, 2002

USA/JAPAN: Smithfield is first US meat processor to brand fresh pork in Japan

US meatpacking giant Smithfield Packing Co is taking its branding strategy abroad, as the first US name to appear on fresh pork in Japan. Through its strategic partner, Sumitomo Corporation, Smithfield Packing has reached an agreement with Ito Yokado Co. the second-largest food retail chain in Japan, to sell Smithfield-branded fresh pork throughout the country in 181 stores. The Ito Yokado Group is a major retailing force in Japan with sales of more than US$23bn.

US meatpacking giant Smithfield Packing Co is taking its branding strategy abroad, as the first US name to appear on fresh pork in Japan.

Through its strategic partner, Sumitomo Corporation, Smithfield Packing has reached an agreement with Ito Yokado Co. the second-largest food retail chain in Japan, to sell Smithfield-branded fresh pork throughout the country in 181 stores. The Ito Yokado Group is a major retailing force in Japan with sales of more than US$23bn.

Lewis R. Little, president and COO of Smithfield Packing, said: “After the incidents of livestock disease in Japan and neighbouring Taiwan, Japanese consumers must feel confident about the source of supply.

“Our vertical integration model provides for traceability, or the ability to furnish as much information as possible about a finished pork product’s origins.”

Little added that vertical integration was designed to deliver quality and consistency. “These valuable competitive advantages are the reasons our sales have grown at double-digit rates in Japan for the last three years,” he said.

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

Related Companies

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food