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May 14, 2002

USA: Kings Super Markets, Green Mountain Coffee Roasters launch co-branded coffees

Grocery chain Kings Super Markets and specialty coffee producer Green Mountain Coffee have announced that they have introduced six co-branded coffees into Kings Super Markets' 29 locations in northern New Jersey and Long Island. The new line of Kings Connoisseur Coffees joins approximately 60 other Green Mountain Coffee offerings, including the company's certified organic Fair Trade selections. Green Mountain Coffee displays are located in the Deli section of every Kings Super Market, where Green Mountain coffee is also available by the cup.

Grocery chain Kings Super Markets and specialty coffee producer Green Mountain Coffee have announced that they have introduced six co-branded coffees into Kings Super Markets’ 29 locations in northern New Jersey and Long Island.

The new line of Kings Connoisseur Coffees joins approximately 60 other Green Mountain Coffee offerings, including the company’s certified organic Fair Trade selections. Green Mountain Coffee displays are located in the Deli section of every Kings Super Market, where Green Mountain coffee is also available by the cup.

The exclusive line includes “Estate Breakfast Blend”, “Colombian Reserve”, “Organic Blue Parrot Blend”, “Vanilla Caramel Cream”, “Toasted Hazelnut” and “Roaster’s Blend Decaf”.

Gary Moore, deli sales manager for Kings, said: “We are very excited to take our relationship with Green Mountain Coffee Roasters to a new level. We worked closely with the coffee team at Green Mountain Coffee to develop [the coffees].”

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