Kraft Foods International announced yesterday that it has acquired the remaining shares of Oy Estrella Ab, a Finnish snack company, from Paulig Ltd, which previously held a 50% stake in the company. Terms of the transaction were not disclosed.
This acquisition further solidifies Kraft Foods International as the largest salty snacks producer in the Nordic area with well-known potato chip brands Estrella and Maarud.
“Salty snacks is a growing category for Kraft Foods and it made sense to consolidate our different Estrella businesses in the Nordic area,” said Stefan Granlund, Director Snacks Category, Kraft Foods Nordic. “We have benefited greatly from our partnership with Paulig and we are excited about the prospect of further growing this business,” added Arne Jurbrant, Area Director Kraft Foods Nordic.
Oy Estrella Ab employs approximately 90 people and maintains a manufacturing facility in Dagsmark, Finland.
Kraft Foods International is a market leader in the Nordic area in the categories of confectionery, coffee and snacks with leading brands such as Marabou, Freia, Daim, Twist and Japp chocolates and Gevalia coffees.
Kraft Foods International is part of Kraft Foods, the global food business of Philip Morris Companies Inc. Kraft Foods International manufactures and sells a strong portfolio of food and beverage products in over 140 countries under well-established names such as Milka, Cote d’Or, Toblerone and Terry’s chocolates; Kraft and Philadelphia cheese; Tang powdered beverages; and OREO, Ritz and Club Social biscuits. Kraft Foods International has operations in Europe, the Middle East and Africa, Latin America and Asia Pacific. For more information about the company, its products and employees, please visit www.kraftinternational.com.