Kraft Foods has announced today (11 December) that it will go ahead with a research collaboration agreement with Senomyx, which will see the food giant fund the biotechnology company for three years in a bid to “improve and enhance” the taste of various products.
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Kraft, a unit of Philip Morris, has not yet decided which of its brands will undergo the taste renovation programme, but Senomyx revealed that it will focus on “sweet, sour, bitter, salt and umami [Japanese, meaning savoury or yummy]” sensations in food.
According to Peter Boyle, Kraft vice president of research, Senomyx has “an exciting new set of technologies” for the study of food ingredients, and this collaboration “is one of those ventures to discover a completely better way of designing really great-tasting ingredients for our products.”
