Global branded food giant Kraft Foods has announced the launch of its redesigned Spanish-language website ComidaKraft.com.
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Kraft operates in more than 140 countries and the website, first launched last year, was created with specially culturally relevant content for Latino consumers.
The company explained that the website was redesigned in a bid to keep it fresh and easy to use for browsers. It has several new functions, including a bilingual recipe search and personalization tools.
The website includes both regional cuisine and Latin-inspired recipes along with traditional American recipes.
Visitors are also now able to view information on culturally specific health and wellness issues. For example, of concern for the Latino community are diseases such as diabetes.
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By GlobalData
