US organic and natural foods manufacturer Hain Celestial has announced that is has teamed up with fastfood giant McDonald’s to bring a new soy-based patty McVeggie Burger to participating McDonald’s stores in Manhattan, New York.


The McVeggie Burger is being manufactured exclusively for McDonald’s by Yves Veggie Cuisine, a brand wholly owned by Hain Celestial, at its plant in Vancouver, Canada.


The new burger is a meatless soy-based patty with barbeque sauce, fresh lettuce, tomato, onions and pickles served on a toasted sesame seed bun. It contains eight grams of fat and 370 calories, is cholesterol free and low in saturated fat.


The product is a replacement to the existing McVeggie Burger patty that had been offered at New York outlets of McDonald’s.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now