Meals.com, a subsidiary of Coinstar Inc. (Nasdaq:CSTR – news), went beyond setting the table at the Consumer Trends Forum held in Baltimore by Consumer Science Business Professionals (CSBP), a leading educational forum for integrating consumer trends and perspectives into business solutions.
Meals.com not only supplied the recipes for the Flavor Trends 2000 luncheon enjoyed by the attendees, but addressed the future of meal planning and eating at home.
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“Consumers still eat the majority of their meals at home, yet studies show that increasingly, they lack the time, energy and know-how to prepare meals,” said JoAnne Naganawa, Meals.com recipe group supervisor and a two-time Washington State home economist of the year. “This creates a lifestyle dilemma they want someone to solve. Meals.com is an answer for today’s busy consumer because it helps simplify lives with relevant meal ideas and special offers based on personal preferences. With more people turning to the Internet, especially women, Meals.com is easy to use and a trusted source for meal planning and grocery shopping ideas.”
Held Oct. 1-4, the CSBP Consumer Trends Forum brought together trends experts whose information and perspectives give attendees the tools needed to develop and market successful consumer products and services.
“Meals.com did a great job demonstrating how it helps organize and simplify meal planning and shopping,” said Rita Held, president-elect, Consumer Science Business Professionals. “The technology they use to learn what consumers like to eat saves time and really zeros in on meals your family will eat, and you can do it all from your home computer. The recipe selections they chose for the luncheon were practical, yet showed how the right ideas can make meals at home much more enjoyable.”
However, the Flavor Trends 2000 luncheon was more than just food for thought.
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By GlobalData“We wanted to give everyone a taste of what we do at Meals.com and show how easy and nutritious our recipes can be,” said Naganawa. “Because the Trends Forum was held in Baltimore, we started with some local flavor for the appetizer, Maryland Crab Soup, with chunks of tomatoes, corn, sweet onions and crab. Keeping in mind the large group we were serving, we followed with a Grilled Chicken Caesar Salad made with chopped romaine lettuce, grilled red onions, roasted red peppers and focaccia croutons. For dessert we served Beverly Hills Carrot Cake with cream cheese mousse. All three recipes, chosen from the Meals.com database of more than 10,000 recipes, are easy to make at home and can be scaled to feed the exact size of your family or party. Meals.com and its partners are constantly examining the trends associated with meal planning and grocery shopping and feel the information we gained at this conference to be quite valuable.”
In addition to its branded site, Meals.com supplies meal planning, recipe content and infrastructure for Web sites hosted by supermarket retailers such as www.marsh.net, www.shopnsavefood.com, www.shopfoodland.com, www.foodlandstores.com, www.ukrops.com, www.bigy.com, www.gerlands.com and www.kingkullen.com as well as Internet companies www.food.com, www.bluesuitmom.com, and www.mom.com. Meals.com also has relationships with major consumer product manufacturers such as Sun-Maid Raisins, Ortega, Toll House, Carnation, Libby’s, Chicken of the Sea, Tyson Fresh Chicken, Lysol, Lawry’s and the California Avocado Commission. These products and brands appear on the Web sites and are linked to Meals.com’s in store, Web kiosk, The Shopper.
About Meals.com
Meals.com Inc. connects consumers, grocery stores and manufacturers through on-line technologies that provide shoppers with relevant information and special offers based on their personal preferences. Meals.com is a subsidiary of Coinstar Inc. (Nasdaq:CSTR), a coin counting and e-services company that has relationships with more than 8,000 U.S. supermarkets.
This press release contains forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from the results identified or implied in any forward-looking statement discussed herein. Factors that could cause or contribute to such differences include, but are not limited to, the risks that are more fully described under the caption “Risk Factors” included in the most recent reports filed with the Securities and Exchange Commission by Coinstar Inc.
