M&M/Mars, Inc. and Creative Good, Inc. announced a strategic partnership at the online grocery conference, Efood 2000 East, today. Delivering the conference(1)s keynote speech, Creative Good CEO Phil Terry addressed how this new partnership will allow the two companies to work together to help online etailers maximize confectionery sales and profits.

Consistent with its long-time leadership in the industry, M&M/Mars formed the partnership with Creative Good in order to provide its customers with industry leading virtual merchandising best practices and assistance on improving confectionery purchases and impulse shopping.

“Creative Good is recognized as a leader in online merchandising and the overall consumer experience,” said Pete Krainik, Chief eBusiness Officer at M&M/Mars. “Their consulting work across leading ecommerce categories combined with our deep knowledge and experience in the snackfood industry mean that together we can help the online confectionery industry improve and capture more revenue.”

The partnership will begin with two components:

  • Online Confectionery Virtual Merchandising Best Practices
  • Study

  • eTailer Research Partners Program
  • “M&M/Mars, Inc. has always been at the forefront of the industry in innovative marketing and providing solutions to resellers and retailers. We are excited to be working with them to create this breakthrough online program. We believe that together we can help etailers and click & mortar retailers improve their merchandising and customer experience, and tap into the billions of additional customer dollars available,” Phil Terry, company CEO, said.

    The customer dollars that Mr. Terry refers to comes from the analysis in Creative Good’s recently released industry report, The Dotcom Survival Guide. The report, as featured in The New York Times, describes how online retailers could capture significantly more revenue ($19 billion this year alone) if they improve merchandising and online order conversion rates (www.creativegood.com/survival).

    M&M/Mars, Inc., one of America’s leading snackfood manufacturers, is a division of Mars, Inc. Headquartered in Hackettstown, NJ, M&M/Mars, Inc. owns some of the world’s most favorite brands including “M&M’s”® Brand, SNICKERS® Brand, 3MUSKETEERS® Brand, TWIX® Brand, STARBURST® Fruit Chews, SKITTLES® Bite SizeCandies, MARS® Bar, MILKY WAY® Brand, KUDOS® Milk Chocolate Granola Bars, DOVE®Brand, and COMBOS® Snacks.

    Creative Good, Inc., (www.creativegood.com), one of the leading Internet professional services firms, improves ebusiness through a focus on the customer experience. The firm brings higher revenues, better customer retention, and improved merchandising and branding to its clients. Clients include Kozmo, Homeruns, Gateway (GTW), Travelocity (TVLY), and Macys.com (FD). In addition to its consulting, the firm produces industry-leading research like the recently released, Dotcom Survival Guide.