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July 3, 2000

USA: `M&M’S’ Brand Wins Top Licensing Award

The "M&M's"® Brand was named "Best Brand/Corporate License of the Year" by The International Licensing Industry Merchandising Association (LIMA) on June 14 in New York. Known as one of the licensing industry's most prestigious awards, the recognition spotlighted "M&M's"® superb growth in licensing.

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