Multifoods Distribution Group (MDG), a subsidiary of International Multifoods Corp. (NYSE:IMC), recently secured distribution contracts with Chicken Express and Koo Koo Roo, Inc., a subsidiary of Prandium, Inc. (OTCBB:PDIM). The two contracts combined are valued at more than $20 million in annual sales.
MDG began servicing Chicken Express restaurants on May 21. The business is serviced out of the company’s Dallas distribution center. The three-year contract covers 58 Chicken Express franchises in Texas.
Multifoods’ three-year agreement with Koo Koo Roo will cover about 40 company-owned stores in California and Nevada. The account will be serviced out of MDG’s distribution center in Anaheim, Calif. The business will begin in July.
“We are proud to be selected to provide distribution services to Chicken Express and Koo Koo Roo, and we are excited about the steady growth of our business,” said Bob Wright, president of Multifoods Distribution Group. “We continue to attract new customers based on our ability to offer specialized, market-focused distribution services. With these agreements, we further expand our presence in fast-growing, limited-menu restaurant segments.”
Chicken Express, based in Weatherford, Texas, is a quick-service chicken restaurant concept that specializes in fried chicken and offers an assortment of side items, such as french fries, jalapeno poppers, mashed potatoes and gravy, corn on the cob and biscuits. Chicken Express’ unique, fast service and non-greasy chicken is the “talk of Texas.” Since it was founded in 1988, Chicken Express has built its reputation on serving fresh — not frozen — chicken tenders and pieces.
Koo Koo Roo, which was founded in 1988, is renowned for its proprietary Koo Koo Roo Original Skinless Flame-Broiled Chicken(R), as well as its rotisserie chicken, fresh roasted hand-carved turkey, sandwiches, salads and other side dishes. Koo Koo Roo is a subsidiary of Prandium(TM), which operates a portfolio of full-service and fast-casual restaurants, including Hamburger Hamlet(R) and Chi-Chi’s(R). Prandium, Inc., is headquartered in Irvine, Calif.
Multifoods Distribution Group, a subsidiary of International Multifoods Corp., is a distributor and marketer of food and other products to the foodservice industry in the United States. Based in Denver, MDG is a leading distributor to limited-menu, quick-serve restaurants, such as sandwich shops and independent pizza restaurants; vending operators; and the office coffee service market.
About International Multifoods
International Multifoods is a manufacturer for and distributor to the foodservice industry in North America. The company also is a leading manufacturer and marketer of consumer foods in Canada. Further information about International Multifoods is available on the Internet at www.multifoods.com.