Jeremy’s MicroBatch® Ice Creams (Nasdaq: JMIC; BSE: JMI) announced today the highlights of an 18-month strategic plan designed to stimulate consumer interest, solidify business relationships, and rapidly generate revenue.

Blending their combined fifty years of consumer products experience, with a first-hand understanding of the generation x and y consumer, Jeremy’s MicroBatch® Ice Creams’ new president and chief executive officer, Joe Phillips; chief operations officer, Joseph Casey, and chairman, Jeremy Kraus, conceived a strategic plan that focuses on the following five initiatives:

  • Alternative distribution: Selling Jeremy’s MicroBatch® Ice Creams where the target demographic (18-34 yr. old males and females) spends their time and money.
  • Expanded sales force: Hire, train and support eight regional area sales managers who will secure alternative distribution outlets from Maine to Virginia. Five have been hired to date.
  • New product offerings: Introduce additional product sizes to increase distribution opportunities in alternative locations.
  • Direct marketing: Focus on “last six inches of sale.” This includes point of sale materials, MicroBatch® branded freezers and special events.
  • Dip shops: Open up Jeremy’s MicroBatch® Ice Creams retail shop locations in key Northeastern cities.

Joe Phillips, commented, “In order to effectively build a superpremium ice cream brand for the generations x and y consumers, Jeremy’s MicroBatch® Ice Creams needs to aggressively attack the marketplace with fresh selling propostions and innovative brand building tactics.”

Execution of the strategic plan has already begun and management anticipates completion by December 31, 2001. The MicroBatch® sales force is already on the road securing alternative sales channels of distribution, and MicroBatch® branded freezers will be popping up in coffee houses, movie theatres, bookstores, etc. in the next three months.

The former senior vice president of sales and general manager of Champion(TM) collegiate and athletic wear, Joe Phillips also held senior executive positions with Prince/ Echelon, L.A. Gear, Inc., and Wilson Sporting Goods Company. During his tenure at Champion(TM) Products, Inc., Phillips developed the annual operating plan, strategic business plans, budgets and an organizational structure that resulted in $300MM in U.S. sales. As the national sales manager at L.A. Gear, Inc., he was responsible for sales and promotion of all men’s, women’s, and children’s footwear to all sporting goods national accounts. During his three years at L.A. Gear, Inc., Phillips grew the national account division from $50MM to $360MM, while increasing the number of national account managers from two to 11.

Joseph Casey was most recently the president of marketing for the Philadelphia Coca-Cola Bottling Company where he managed brand development, pricing and promotions. Previously, Casey was the vice president of brand development for the Coca-Cola Bottling Company of New York, Inc., which sold over 100 million cases annually with revenue in excess of $1 billion. His career also included executive, sales and marketing positions with The Dr Pepper Company and Procter & Gamble. MCasey, a graduate of the United States Military Academy at West Point, served in the Army’s Infantry Branch, and was decorated for valor and meritorious service in the Republic of Vietnam.

More about Jeremy’s MicroBatch®

Inspired by the microbrew beer concept of using only the highest quality ingredients made in a limited number of barrels, Jeremy Kraus founded Jeremy’s MicroBatch® Ice Creams, Inc. in 1997, during his junior year at the University of Pennsylvania. Currently available in more than 2,000 outlets throughout the United States and through MicroBatch® Direct at microbatch.com, Jeremy’s MicroBatch® Ice Creams mixes superpremium ice cream with high-quality ingredients in small batches to create the ultimate indulgence. The current flavor roster includes Vanilla Cream Stout, Purple Passion Pills, Eve’s Sinful Cider, Wired, Welcome to Tiramisu, Triple Espresso, Revenge of Chocolate Overload and Cinnamon Bun.

The statements in this news release contain forward-looking information within the meaning of the Private Securities Litigation Act of 1995. Such forward-looking statements involve certain risks, assumptions and uncertainties, including the ability to secure distribution. In each case, actual results may differ materially from such forward-looking statements. The company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results (expressed or modified) will not be realized.