Voters in Oregon yesterday [Tuesday] rejected a ballot initiative to make Oregon the first state to introduce mandatory labelling of genetically modified foods.


Early returns showed that a US$5m campaign by the food and biotechnology industries to encourage Oregonians to vote against Measure 27 appeared to have worked, with over 73% of voters rejecting the measure.


The campaign opposing the measure was centred mainly on claims that GM labelling would result in higher costs for restaurants, grocery stores and school cafeterias. The Coalition Against the Costly Labelling Law said proponents of Measure 27 were trying to scare people about the foods they eat.


Supporters of the initiative remained determined: “I don’t consider it a loss. We may lose this election but this is just the beginning of a movement here in Oregon and across the nation,” the measure’s chief petitioner, Donna Harris, told Reuters.


just-food.com recently published a members-only feature about the issues surrounding the Oregon ballot. To read it, click here.


 To find out about the benefits of full membership of just-food.com and find out about this month’s special offer, click here.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now