Purchase, NY-based Pepsi-Cola North America’s Foodservice Division has named Stephen J. Caldeira to the newly created post of VP, industry relations.
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Caldeira will be responsible for heightening Pepsi’s presence within the hospitality industry, including business development, strategic alliances, corporate sponsorships, trade advertising and other customer-oriented initiatives.
Bill Glenn, President of Pepsi-Cola North America’s Foodservice Division, commented: “Steve is a proven and respected leader within the restaurant business. His experience will be a tremendous asset to Pepsi and our customers.
“Steve’s unique understanding of the industry will prove invaluable as he directs our increasing commitment to and support of hospitality-related initiatives and organizations.”
Caldeira joins Pepsi from Burson-Marsteller’s US Public Affairs Practice in New York City, where he was a MD. He is the former president and COO of the National Restaurant Association Educational Foundation and senior VP of communications for the National Restaurant Association.
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By GlobalDataCaldeira also has held senior positions with former US Senator Alfonse D’Amato (R-NY) and the US Chamber of Commerce.
