The US chicken industry has benefited even more than the beef or pork industries from the popularity of high-protein, low-carbohydrate diets, according to a recent survey conducted by PKS Research Partners for the National Chicken Council and the US Poultry & Egg Association.

Among those following the high-protein, low-carbohydrate approach to dieting, twice as many people report eating more chicken than eating more beef, and pork comes in third among the major meats, according to the survey.

“Chicken is a much bigger winner from low-carb diets than commonly realised,” said Paul Prekopa of PKS Research Partners, adding that chicken benefits from its low-fat reputation as well.