The US poultry industry has launched a new website to respond to any public concerns that may occur over avian influenza, with the message: “It’s not in your food.”


The site, a joint project of the National Chicken Council (NCC), National Turkey Federation (NTF) and Egg Safety Center (ESC), features brief articles, a question-and-answer format and news releases.  Some information is also given in Spanish, and links are provided to sources of official information, such as the US Department of Agriculture and the Centers for Disease Control and Prevention.


“The website will allow the industry to communicate with our partners, customers, and consumers regarding the latest information on avian influenza,” said Hilary Shallo Thesmar, director of the Egg Safety Center in Washington, D.C.


“The goal of the poultry industry is to prevent the disease from occurring in our flocks and to continue to provide a safe, wholesome, and nutrient rich product,” she added.


Richard Lobb, NCC communications director, said the site would emphasise that the US imports no poultry from areas affected by bird flu in Asia and that US poultry are protected from migratory birds and other potential sources of the avian influenza virus.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“As Thanksgiving is approaching and nearly every American will have turkey at the centre of their plate, this website will remind people that we don’t import any turkeys into the United States,” said Sherrie Rosenblatt, senior director of marketing and communications at NTF.