Minneapolis-based grocery retailer Rainbow Foods has turned the tables on Cub Foods’ accusation that the suggestion of a wrestling match to solve a corporate dispute “trivialises” its allegations, by stating that the match should be conducted for charity.

Rainbow president Tom Dahlen challenged his counterpart at Cub Foods, John H. Hooley, to a wrestling match, dubbed the “Rainbow Rumble”, after the latter company filed a lawsuit last Friday, alleging that Rainbow was receiving Cub’s special offer advertising information in advance.

Hooley failed to accept the challenge, and Cub’s attorney, B. Todd Jones of Robins, Kaplan, Miller & Ciresi, responded late on Monday saying that the proposal of a wrestling match to resolve the disagreement “trivialises what we believe are legitimate and serious allegations”.

Dahlen has now responded however stating that there is “nothing trivial” about donating money to charity, and has suggested that both companies should offer a US$50,000 pledge donated in the name of the winning company to Second Harvest Heartland, the local affiliate to America’s Second Harvest, the largest hunger-relief organisation in the US.

Rainbow has asked Minnesota Gov. Jesse Ventura to referee the match at a date convenient for all parties.

“I offered my phone number to Hooley and haven’t heard a response. We challenged Cub’s president to this match, not his lawyer,” Dahlen added: “Let the lawyers push their briefs around all they want in court. I’m asking a competitor to demonstrate humility for the sake of benefiting our community.

“This is a more productive way for our companies to resolve our disagreements.”